Dzokorora Kutenga

Mumakwikwi anhasi anotyisaB2B mamiriro, kutengeserana kamwe chete nevatengi hakusi magumo asi panotangira pakugadzira-yenguva yakareba kukosha-kusika. Chiyero chekutengazve chinoshanda sese barometer yekugadzikana kwekambani uye chiratidzo chakananga chekuvimba kwevatengi uye kukosha kwekuenzanisa. Kuti uwane kukura kunoenderera, mabhizinesi anofanirwa kupfuura hukama hwekutengeserana kuti vatange kutenga patsva-inofambiswa nehurongwa inobatanidza kuita basa, kunyatsogadzirisa, uye kudyidzana kwakanaka. Yakatarisana nekukosha kwehupenyu hwemutengi, chimiro ichi chinoshandisa mashandiro akaganhurirwa uye kupa simba rekushandisa kushandura zvishoma nezvishoma vatengi kuita vadyidzani vane hunyanzvi.

I. Repurchase cornerstone: Vakai mutengi-yepakati pakadzika kudyidzana michina

Kugara uchitevera{0}}: Teerera pane zvaunoda, fambisa shanduko

Kunze kwe-kutarisira kwekutengesa:

Gadzirai uye rongai nzira dzekutevera-, kumisa mafambiro ekutaura akasiyana zvichienderana nevatengi (semuenzaniso, pamwedzi.mu-kudyidzana kwakadzamayeVIP vatengi, ongororo yekota yeChikamu 1 vatengi). Iyi nzira haingoteedzeri mashandisirwo echigadzirwa chete asi zvakare inopa inoenderera mberi yekuona nezvevatengi 'bhizinesi mamiriro, matambudziko eindasitiri, uye hurongwa hwekutungamira.

Yakavharwa-loop Feedback Optimization:

Gadzira inoshanda inzwi revatengi (VoC) yekuunganidza uye yekuongorora system. Maonero ega ega kubva{1}}kushanya kwekutevera anofanirwa kunangana nemadhipatimendi akadai sekuvandudzwa kwechigadzirwa, kuvandudzwa kwesevhisi, nekugadzirisa maitiro, zvichiita "mhinduro-kunatsa{3}}kusimbisa" kuvharika. Izvi zvinovimbisa kuti zvigadzirwa nemasevhisi zvinogara zvichigadzirisa marwadzo evatengi uye kugadzirisa nyaya chaidzo. Semuyenzaniso, mugadziri wemudziyo waona zvipingamupinyi pasi pemamiriro ekushandisa kuburikidza nekutevera-zvepakati pekota. Mushure mekugadzirisa ma parameter emidziyo nenzira kwayo, mutengi wakawana kuwedzera kwe35% muyero yekutengazve gore rinotevera.

Masevhisi akasarudzika: kubva pakutakura kwakajairwa kusvika pakugonesa simba

Decoding the "Customization"Core:

Wana muono wakadzama wezvemabhizinesi evatengi, mafambiro ekugadzira, mabhodhoro ekushanda, uye{0}}zvinangwa zvenguva refu. Masevhisi emunhu anodarika zvigadziriso zvechigadzirwa-zvinopera-ku{4}}kupedza zvigadziriso zvakaitwa kuburikidza nekunzwisisa kwakadzama, zvinosanganisira magadzirirwo ehardware, kubatanidzwa kwesoftware, kugadzirisa, uye kudzidziswa kwevashandi.

Value Co-muenzaniso wekugadzira:

Gadzirai mauto akabatana ane-makasitoma akakosha (semuenzaniso, maVIP nevatengi vepamusoro) kuti vaongorore pamwe chete mashandisirwo ezvishandiso zvemichina. Nzira iyi inopa kumberi{4}}kusarudzwa kwemidziyo inotarisika uye kuronga kwemugwagwa kunonangana nezvido zvavo zvekuwedzera bhizinesi. Kudyidzana kwakadzama kwakadaro kunoshandura vatengi kubva ku "vashandisi" kuenda ku "co-vagadziri", zvakanyanya kusimbisa kuchengetedza kwevatengi uye kutenga zvakare chido. Semuyenzaniso, isu tinopa yakasarudzika midziyo portfolio mhinduro uye musika yekupinda zano rutsigiro kune vatengi vari kuwedzera mumisika mitsva.

Kugovera zviwanikwa: iva mutengi wekunze kufunga tank uye injini yekukura

Sarudzo-nzvimbo yekugadzira simba: Kuendesa ruzivo rwekukosha kwepamusoro kune vatengi (kunyanya avo vane kodzero yekuwana mishumo yekota/yegore) nguva nenguva, kusanganisira:

-yakadzama ongororo yemusika:

maindasitiri maitiro, mamiriro emakwikwi, kududzira mutemo, mikana yemusika wedunhu uye njodzi.

Kucheka-muono wetekinoroji:

indasitiri tekinoroji nzira yekushanduka, hunyanzvi hwekushandisa kesi, nzira nyowani dzekuvandudza kugona.

Global best maitiro:

bvisa iyo yakabudirira chiitiko, benchmarking oparesheni modhi uye kudzikisa mutengo uye hunyanzvi hwekuvandudza zano revamwe vekumba nevekunze.

Beyond Information Value Shanduko:

Kugovanisa zviwanikwa kunopfuura kungogovera mishumo. Inofanirwa kuenderana nemamiriro ezvinhu evatengi, ichipa ruzivo rwunoita, kuongororwa kwekuongorora, uye kurudziro yehurongwa. Semuyenzaniso, mumishumo yekuongorora musika, tinonyatso ratidza mikana mukati memutengi niche chikamu uye tinopa maitiro ekukura anoenderana nezvavanogona.

II. Stratified mashandiro: kunyatsoenderana kwekodzero uye zvido zvekutyaira kukosha kusvetuka

Kukosha kwemutengi kunosiyana zvakanyanya. Sainzi mutengi stratification uye inoenderana equity system dhizaini ndiyo kiyi yekuwedzera kugona kwekutengazve uye kugonesa kugovera zviwanikwa. Iyi inotevera ndiyo yekambani mutengi stratification uye yakasarudzika equity system:

Equity kuongorora uye kutengazve pfungwa:

VIP vatengi: kuvaka mubatanidzwa

Kurudziro yezvemari inodzamisa kusungirirwa: Danho-ne-mutemo wekudzoreredza nhanho unonatsiridza mabatirwo emitengo yezvinhu zvakatengwa zvikuru, uye unobatanidza zvakanyanya kukura kwehuwandu hwekutenga kwevatengi nemvumo yebhizinesi.

Kudzora njodzi kunobvisa zvinonetsa: Iyo yakasarudzika "inononoka-inofambisa zvinhu inotsiviwa chiteshi" isimbisiro yakasimba yekuvimba, inogadzirisa kushushikana kwevatengi pamusoro pekuchinja kwezvinhu uye kuvakurudzira kuti vatenge vakashinga zvigadzirwa uye vaedze mhinduro nyowani.

Strategic Collaboration for Shared Growth: "Strategic-level business support" inosimudzira kudyidzana kusvika pakakwirira. Nekubatanidza zviwanikwa, kambani inobatsira vatengi veVIP mukuongorora mukana wemusika uchiri kusimukira, kugadzira nzira dzekupinda, kupa mhinduro dzemidziyo yakaenderana, uye kunyange kushandirapamwe pakushambadzira - kuwana budiriro yechokwadi. Izvi zvinopfuura kungopfuura kutengeserana chete, kugadzira mubatanidzwa usingadzoreki.

Level 1: Tarisa pakusimbisa kukosha uye kuvandudzwa kwekuita

Deredza mutengo wekuedza uye kukanganisa uye nekumhanyisa kuita sarudzo: "hapana mubhadharo wemuenzaniso" inodzikisa zvakanyanya chikumbaridzo uye njodzi kune vatengi kuti vaongorore michina mitsva nemhinduro, uye kuvakurudzira kuti vashingaire kuyedza nekutenga mitsara yechigadzirwa.

Ruzivo Runopa Sarudzo Yechokwadi-Kuita: Iyo yakagadziridzwa zvakadzama "Quarterly Market Analysis Report" uye "China Market Specialized Advantage Report" inopa ruzivo rwakakwana pakugadzirwa kwemaitiro emusika wavo, kuronga mutsara wezvigadzirwa, uye kuongororwa kwevakwikwidzi, kugonesa kunyatsojeka uye kumberi{1}}kune sarudzo{2}}yekuita zvinodiwa kuti vaumbe.

Simbiso yekushanda uye kuvimba: Rongedza rubatsiro rwehunyanzvi kuti uve nechokwadi chekushanda kwakanaka uye kwakadzikama kwemidziyo, kuderedza kurasikirwa kwenguva, uye kubatanidza kugutsikana kwevatengi uye kuvimba mukuenderera mberi kwekushandira pamwe.

Level 2: Gadzira kuvimba uye kusimudzira kugona

Kubata kwekutanga kukosha kweruzivo: Ipa "Quarterly Market Analysis Report (Basic Edition)" kuita kuti vatengi vatsva vanzwe kugona kwekambani uye chido chekushandira pamwe-kwenguva refu, uye kutanga kuvimbana.

Dzakajeka nzira yekusimudzira: Nekuratidza mabhenefiti anoyevedza (akadai semuripo wemahara wemahara,-mushumo wakadzama, rutsigiro rwekutanga) unofarirwa nevatengi vepamusoro-kunyanya rudzi rumwe rwevatengi), nzira yekuvandudza kukosha inotsanangurwa zvakajeka kukurudzira{2}}vatengi vekirasi kuti vafambire mberi-kuvatengi vekirasi kuburikidza nekuwedzera kutenga.

III. Kubva kuTransaction kuenda kuSymbiosis: Chinangwa chekupedzisira chekutengazve system

Iwo musimboti weyakanakisa mutengi wekutengazve system iri mukuruka discrete transaction node kuita symbiotic value network. Izvi zvinoda mabhizinesi:

Muono wakadzama, mhinduro yemberi: Kuburikidza nekutarisira mafaera uye kushanya nguva dzose, hatingorekodzwi zvezvakaitika kare, asi tichiramba tichitsanangura mepu ine simba yekushanduka kwebhizinesi revatengi, kufanotaura zvavanoda mune ramangwana, nekupa mhinduro-mberi.

Kugoneswa kwakaiswa simba, kudiridza kwakaringana: Mateji emutengi haasi mazita, asi madhairekitori ekugoverwa kwezviwanikwa. Tsigiro yehunyanzvi yevatengi veVIP, sarudzo-kuita simba kune vekutanga-vatengi vechikamu, uye kurima kuvimba kwechipiri-vatengi vechikamu - dhizaini yebhenefiti yetier yega yega inofanirwa kugadzirisa zvirikunetsa uye marwadzo ebudiriro eboka revatengi rinoenderana.

Kugovana zviwanikwa, kuwedzera kukosha: shandura zviwanikwa zvisingabatike zvakaita sehungwaru hwemusika, ruzivo rwehunyanzvi, maitiro akabudirira uye zvimwe zviwanikwa zvisingabatike kuita zvemakwikwi zvakanakira izvo vatengi vanogona kuona nekushandisa. Kugovana ruzivo hakusi nzira imwe chete-kubuda nayo, asi inosimudzira pfungwa itsva nezviito zvevatengi.

Zvido zvakabatanidzwa uye njodzi dzinogovaniswa: Iyo nzira yekudzorera, yekutsiva chiteshi, sampuli yekuregererwa uye mamwe magadzirirwo anosunga zvakanyanya zvido zvemapato ese. Mabhizinesi anogovana chikamu chenjodzi dzevatengi (zvakadai senjodzi yekutenga zvinhu), izvo zvinosimudzira zvakanyanya kuchengetedzeka kwevatengi uye chido chavo chekushandira pamwe-kwenguva refu.

Epilogue

Izvo zvakakosha zvekudzokorora kutenga zviri muvatengi 'vanoshingirira mavhoti ekuvimba kuburikidza neanoramba achiodha. Kuvimbika uku kunorimwa kwete nekungoderedzwa zvidzoreso kana zvakasarudzika zvigadzirwa, asi kuburikidza nehunyanzvi hwakagadzirwa kukosha manejimendi ine zvinhu zvakabatana. Kubva pakugarotevera-zvinovaka mabhiriji ekutaurirana, kusvika pakugadzirisa munhu zvinoenderana nezvinodiwa, kugovera zviwanikwa zvinopa simba-kuita sarudzo, zvinozopinza vatengi mukati meukoshi hwekambani inochengetedza zvipenyu kuburikidza nekugadzirisa kwesainzi uye mabhenefiti anoyevedza.

Kana mabhizinesi achigara achibatsira vatengi kuderedza mitengo, kuwedzera kushanda zvakanaka, kubata njodzi, kuwedzera misika, uye kuwana mabhenefiti emakwikwi, kutengazve vatengi kunova mhedzisiro isingadzivisike. Iyi nzira inogonesa makambani kumisikidza isingazununguke zvipingamupinyi zvemakwikwi. Mumakwikwi eB2B marathon, avo chete vanochengetedza vatengi vanodzokorora vanogona kuwana budiriro inogara.

 

Makore GumiYekudyidzana, Kugadzira uye Kufambidzana|Mukuru weYBD Wang Anotambira Russian Strategic Partner pane-Zvakadzika Cultural Experience muBeijing

-Chinyorwa Chenguva Yakareba{1}}Zvakaitika Mutengi paYueboda Engineering Machinery Trading (Tianjin) Co., Ltd.

Zuva rekutanga: Kutarisa Kwekutanga kuBeijing's Charm: Kubva kuRed Walls yeGuta Risingabvumirwi kuenda kune Flavors of Copper Pots.

CEO Wang nechikwata chake vakasvika mangwanani-ngwanani paBeijing Capital International Airport, vakabata masumbu emaruva kuti vagamuchire vamwe vavo vekuRussia vanga vabhururuka kwemaawa masere. Munguva yekubata maoko uye kumbundirana, mutengi akati, "Mumakore gumi apfuura, kubva pakutenga zvikamu kusvika kupedzisa mushandirapamwe wemuchina, YBD yagara iri shamwari yedu yakavimbika yekuChina!"

Cultural Treasure: Kunyura muNhoroondo yeGuta Rakarambidzwa
Masikati, boka racho rakafamba-famba nomuGuta Rakarambidzwa. Mutengi akambomira achishamisika pamberi peImba yeSupreme Harmony, achiti, "Izvi zvivakwa zvakandibatsira kunzwisisa midzi yeChinese engineering aesthetics!" CEO Wang noungwaru akabatana mashoko akadai mortise uye tenon zvimiro uye chena mabhesi zvigadziko kune chaiyo kugadzira pfungwa dzeinjiniya muchina ataurwa mushumo, kududzira yekare uye yemazuva ano nhaka "Chinese hunyanzvi."

 

Kuravira kweBeijing: Poti yeMhangura Inopisa Pot Dinner muHutong
Manheru, mutengi aifarira poto yemhangura yechokwadi muresitorendi-yekare zana. Ruoko{{2}dzegondo regondo richangobva kuchekwa rakamira pandiro, kuratidzwa kwegariki rinotapira nemuto wesesame richiwana rumbidzo kubva kune vatengi: "Kunotodziya kupfuura kudya kwemanheru kuSiberia!"

 

Zuva rechipiri: Lakeside Sunset, Houhai Stroll, uye Peking Duck Feast

 

Kunonoka Kugara paMvura: Kunyura kweZuva Cruise paHouhai Lake
Manheru, rwendo rwechikepe paHouhai Lake rwakapa maonero emudenga umo mahutong ekare eBeijing anosanganiswa neane skyscrapers. Mumwe mutengi akaseka, "Zvakafanana neSparrow Hills muMoscow, asi nemanzwiro ekuMabvazuva ekudetemba!" VaWang vakatora mukana uyu kuunza zvakanakira nzvimbo yeTianjin Port uye kukurukura zvirongwa zvitsva zvekubatana kuti "kukurumidze kupihwa kwemidziyo yeRussia kuburikidza nechiteshi chengarava."

Tsika Inopa Simba Bhizinesi: Kuburikidza nedimikira rehuchenjeri hwekuvaka hweGuta Rakarambidzwa → hunyanzvi hwekugadzira michina, uye hunyanzvi hwePeking dhadha → kurongeka kwechigadzirwa, kukosha kwe "Made in China" kunosimbiswa.

Emotional Investment Value: Zvichienderana nekudziya kwekudziya kweSino-kutengeserana kweRussia, rudzi urwu rwe{1}}kudyidzana kwakadzama kuchawedzera-kushandira pamwe kwemuganhu kuNortheast Asia, zvichiisa hwaro hwekuvimbana "pachirongwa chekuvaka chekubatana cheRussia Far East base" chakataurwa naVaWang.

Mukamuri repachivande rebazi rekutanga reQuanjude paQianmen Meat Market Street, kunhuhwirira kwezana{{0}huni dzekare dzakasanganiswa nehutsi hwemichero yedhadha rakakangwa, zvichiita mhute inodziya, inonyaradza. Iro dombo rekare rine zita rekuti "Quanjude" nemavara egoridhe pamashure matema aipenya nechiedza chenguva. Pfukidziridzo dzaibuda mumuti wejuju muhovhoni, uye madhadha akagochwa aipenya, akanga achangobva kusimudzwa kunze nemubiki nedanda refu, aiva neganda raipenya neruvara rweamber, seuchi hunopenya.

Zhou Jianguo, dhadha-inyanzvi yokucheka nebhachi jena, akamira padivi pechingoro, ruoko rwake rworuboshwe rwakatsigira dhadha, ruoko rwake rworudyi rwakabata banga rokucheka. Iyo blade yakatsvaga zvinyoro zviyo zveganda, uye ne "swish," chidimbu chitete cheganda redhadha, chinopenya nemafuta, chakawira pandiro yeporcelain. Kubwinya kweganda kwaipenya pasi pechiedza, senge ichangobva kukwenenzverwa michina -asi nekubata kumwe kudziya kwehutsi, hupenyu hwepamba.

Dhadha-kuchekeresa mvura neunyanzvi hunoita kuti mutengi atore mapikicha: "Ganda redhadha{1}rineruvara rwedhadha rinopenya kupenya kudarika mabearings edu!" Panguva yekudya, VaWang vakapa chipo chakagadzikwa{3}}chibhokisi chekuchera chemodhi chakanyorwa kuti "Makore Gumi Pamwe Chete." Mukati maive nemetallic excavator model, ine bhaketi rakaita sehupenyu nemakwara. Mashoko okuti “Makore Gumi Akabatana” akanga akanyorwa padivi pemuchina wacho, zvichifadza mutengi.